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Khamis, Jun 20, 2024

Rural women entrepreneurs can be on par with urban counterparts, says Tawau MP

Photo : Thumbs-up from Liew (centre), Jumaisah (on her right) and others at the display of buns at the home of the entrepreneur.

TAWAU: Rural women entrepreneurs can be on par with their urban counterparts provided they get the necessary assistance from the government, said Tawau MP Datuk Christina Liew.

She said many rural women have the skills and knowledge to produce food items in large quantities like cakes, buns and snacks for the local market.

“Their know-how has been passed on from one generation to another. However, one common problem faced by them is the lack of knowledge on marketing strategies.

“I have met Jumaisah Jumadil, a rural woman entrepreneur, who ventured into bun production as a cottage industry ten years ago. I am impressed by her business determination and hard work. Today she produces 15 varieties of buns at the rate of 1,000 frozen buns dailly,” she told reporters after visiting Jumaisah’s home at Kg Rancangan Apas Balung, Batu 22 Jalan Apas here on Tuesday.

Liew assured that she would assist Jumaisah with marketing of her products. Presently, the entrepreneur distributes the buns to her clientele in Tawau and Semporna.

Meanwhile, the Tawau MP hoped that government agencies like the Sabah Women’s Affairs Department (Jhewa) would provide advisory service or other forms of assistance to rural women entrepreneurs who need guidance on marketing their products or expanding their business.