People flocked to the opening of the Autocare Land store on Saturday
RANAU: Motorists in Ranau now have access to a new automotive retail destination that promises quality products at prices comparable to those found in Kota Kinabalu, following the opening of Autocare Land on Saturday.
The new outlet aims to redefine the automotive retail experience in the district by offering a wide range of engine oils, transmission fluids, coolants and other vehicle maintenance products through a transparent, customer-driven shopping model.
Unlike traditional automotive retail outlets where customers often rely heavily on sales recommendations, Autocare Land adopts a self-selection concept that allows consumers to browse, compare and choose products independently based on their own needs and preferences.
According to the owners, the business was established with a simple but ambitious mission: to ensure motorists in Ranau enjoy the same pricing advantages as consumers in Kota Kinabalu despite the additional transportation and logistics costs involved.
“Many rural consumers often pay more for the same products simply because of their location. We wanted to change that and make quality automotive maintenance products more accessible to the people of Ranau,” they said.
The owners explained that the company absorbs the logistics costs associated with transporting products from Kota Kinabalu to Ranau, allowing customers to enjoy price parity without being burdened by additional mark-ups.
The initiative is part of the company’s broader commitment to supporting the local community and giving back to residents who have supported businesses under the Lee Nyap Group for many years.
They described the pricing strategy not merely as a commercial decision but as a form of corporate social responsibility, ensuring that motorists in Ranau are not disadvantaged geographically when purchasing products essential for vehicle maintenance and road safety.
Autocare Land caters to a broad range of customers, from budget-conscious motorists seeking affordable maintenance solutions to automotive enthusiasts looking for premium, high-performance lubricants and vehicle care products.
Its inventory has been carefully structured to accommodate different spending capacities while maintaining quality standards across all product categories.
Visitors to the store can expect to find an extensive selection of automotive fluids and maintenance products displayed in a retail environment designed to encourage informed purchasing decisions.
Another key feature of the business is its digital membership programme, which offers customers access to special pricing and loyalty benefits.
The membership ecosystem is designed to reward repeat customers through significantly lower member prices, creating additional savings opportunities while fostering long-term customer engagement.
According to the owners, the programme reflects a growing trend towards digital retail solutions and customer-centric business models that prioritise value and convenience.
The opening of Autocare Land is expected to strengthen the automotive retail sector in Ranau while providing consumers with greater product choices and more competitive pricing.
Local residents who attended the opening welcomed the initiative, expressing hope that the presence of the new outlet would contribute to healthier market competition and improved access to quality automotive products in the district.
With its emphasis on fair pricing, customer empowerment and community responsibility, Autocare Land hopes to establish itself not only as a retail outlet but also as a trusted automotive partner for motorists throughout Ranau and the surrounding areas.
1 – People flocked to the opening of the Autocare Land store on Saturday
2 – Among the product sold at the outlet
